Tuesday, October 14, 2008

Obama's Advertising


Last week, gigaom wrote of either a fantastic photoshop job, or what could have been the first monumental siting of a presidential candidate advertising in a videogame.  Today, they confirmed that Obama actually is using a game to rock the vote.  This is yet another example in a long string of firsts for this campaign, looking to reach the young adult audience as thoroughly as possible.

Obama has previously been praised for his use of the popular video clip hosting website youtube.com as well as his use of facebook and other social networking sites to get out the word about voter registration, early voting, and even some policy that his target audience (18-24) would have strong opinions on.

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